When Sierra Nevada first started making beer, they were one of the only craft beers on the market. Nearly 40 years later, they’re now one of the grandfathers of the ever-expanding craft beer movement. As their first agency of record launching their first ever advertising effort, we were brought in to create a 360 campaign to help keep Sierra Nevada front and center in people’s minds as not only their beer of choice, but also as an innovator in the space.
This spot was improvised on the spot when it started to rain on set. That’s my purple rain jacket. I feel almost famous now.