Kid President’s first and only ad campaign, and the campaign that scored Marsai Martin her star turn on Black-ish, both shot by Jeff Tomsic, director of Tag.
We had the incredible fortune of getting to work with Robby Nowak, also known as Kid President, Internet sensation, to rebrand Meineke for our Drive a little smarter campaign. Not only was working with him a pleasure, I think the campaign really benefitted from his charm, wit, and amazing facial expressions.
For our second round of creative for Meineke, we played on our popular first campaign and extended the fun. What's better than one kid mechanic? Two, of course. With two talented friends, we could emphasize their strengths—one the brains of the operation, the other the comic relief. Everything was geared towards our main goal: gaining new business and educating consumers by helping the whole world Drive a little smarter.