Creative Director/Writer


I was chosen by Steve Jobs as one of the founding members of the in-house Graphic Design Department. That meant I worked on all significant product launches, including iTunes, iPod, Safari, and the newly introduced brick-and-mortar Apple Stores. I was even a member of the naming committees for iPod and Safari. Under Steve’s unmatched ability to see into the future, the department grew from 30 people to approximately 800 today. I never went to portfolio school, but I did last for many years under the watchful eye of Steve Jobs, so that must count as a graduate degree in something.