Creative Director/Writer


I was hired to help develop and maintain the Volkswagen voice when Deutsch won the account. Along with supervising a staff of creatives, I also served as ACD and main writer for multiple seasons of brochures for all 13 models. That evolved into creating a significant portion of copy for as well as developing campaigns for three completely new product launches—Jetta, Passat, and Beetle. Volkswagen was a beautiful beast of an account, and I loved working such an iconic and charming brand.