Intuit
As Principal Creative and Content Strategist at Intuit, I led content strategy, creative development, and brand narrative, with a focus on the accounting and marketing segments (QuickBooks and Mailchimp). In an ever-evolving department, I worked cross-functionally with many dozens of partners in product, communications, branding, accounting, and marketing on a series of campaigns spanning everything from advertising to events.
Intuit for Education: FinLit
Intuit for Education is an immersive event series designed to help students understand money. (Cool, right?) When we set out to design the FinLit campaign book, the brief wasn't just to revamp the work, it was to completely rethink what financial literacy could look and sound like. Reaching a younger demographic required us to explore ways to expand Intuit’s cultural relevance, which was an interesting challenge for a brand that doesn’t typically make bold moves. We developed a clear, confident voice to cut through the noise and grab attention. We collaborated with AI early in the process to develop a visual language that could speak to a younger generation while still maintaining Intuit’s longstanding credibility. From there, we built the experience for two completely different audiences with radically different perspectives and needs: students and educators. Getting cross-functional alignment was its own creative challenge. In the end, everyone embraced the bold direction because they trusted us as a team, and the work spoke for itself.
Taking the mystery out of money, one bold graphic at a time.
FitLit Forum at the Intuit Dome
The event focused on local students from the greater Inglewood area.
Intuit Connect
Every year, Intuit Connect brings together over 2,400 accounting professionals and firm leaders for three days of inspiration, innovation, and connection. In 2025, CEO Sasan Goodarzi took the stage to unveil Intuit Intelligence on the Intuit platform, showing how AI is fundamentally transforming business and accounting. Carla Hall hosted, with fireside chats featuring Brené Brown and Queen Latifah, as well as an inspiring talk on the science of relationships by Vanessa Van Edwards, cementing Intuit Connect’s place as the must-attend event of the year for future-thinking accounting leaders. As principal writer for this event, I oversaw all content, including go-to-market, environmental, signage, the booth, and the theater, weaving together a cohesive and compelling story for all attendees. Together with Agency EA, our intrepid partners in creating this amazing event, we won Gold at the Ex Awards for this years Connect.
